About Us
- About The Natural True Me
Founded by Kealah Hodge in 2020, The Natural True Me is a Black-owned haircare brand born from a personal hair journey. We believe every woman deserves strong, beautiful hair by embracing her natural texture. Our blend of expert guidance and clean, effective products nurtures curls, coils, and waves while boosting confidence along the way.
Our Mission
Our mission is to:
- Empower women of color to embrace and grow their natural hair.
- Provide clean, cruelty-free haircare products tailored for every textured hair type, promoting natural hair growth.
- Educate our community on caring for natural curls, coils, and waves.
- Celebrate confidence and self-love at every step of the natural hair journey.
Founder Story
Our founder, Kealah Hodge, grew up admiring natural curly hair but spent years damaging hers with relaxers and heat. In 2015, a colleague encouraged her to embrace her own texture. Kealah big-chopped her hair and, in time, grew a healthy, waist-length mane. This success convinced her that women of color could achieve the same results. She launched The Natural True Me to share the routines and products behind her hair growth.
What We Stand For
- Empower women to love their natural hair and themselves.
- Create high-quality, clean haircare products that truly work for textured hair.
- Build an inclusive community where all textures are celebrated.
- Operate with integrity as a cruelty-free, transparent brand.